ABOUT THE PROJECT
What's Fotmania?
Fotmania is a football app tailored for World Cup enthusiasts, providing a hassle-free experience to locate game broadcasts and stay updated on team standings. With Fotmania, fans can effortlessly access match schedules and track the progression of their favorite teams, ensuring they're well-informed and ready for every game.
Timeline
3 Days
My role
Ideation, Research, strategize, Visual Design, Testing.
PROJECT BACKGROUND
It's all started with…
When i stumbled upon the design challenge platform known as Crowwwn. I, as a passionate football fan, found myself constantly searching for match schedules and broadcast information. Frustrated by the lack of a centralized platform for this essential information, I decided to take this design challenge and create a solution.
PROBLEM STATEMENT
When I watch the world cup, I want to be able to see where I can watch games and which teams are still in, so I can be informed going into each game.
PROCESS
How I tackled this project.
With keeping the time constraint in mind. I decided to use lean process to improve existing design around football app.
Exploration
Strategize
Design & Test
EXPLORATION
Study your competition.
Started research with direct and indirect competitions and learning different parameters about them.
About the users.
I conducted interviews with 2 potential users and also conducted desk research to understand the pattern. Here’s what I found:
User prefers app over website.
Users prefer mobile apps for convenient access to real-time football news and highlights on smartphones.
Push Notifications for quick update.
Users highly value push notifications for quick updates on football news.
75% of ISL viewers are college educated.
Over 56% of FIFA viewers hold positions in Government, Administrative, and Community Service jobs in India.
STRATEGIZE
About the opportunity.
After my initial research, which included processing all the data and a coach talk with myself. Utilizing card sorting provided valuable insights into the necessary features for Fotmania; however, recognizing the need for further refinement, MoSCoW analysis was employed to prioritize opportunities effectively.
